M.A. Modhayan 04/10/2024 M.A. Modhayan 04/10/2024

Partnering with Rashm Publishing for Let Me Explain California Rolls and Beyond

M.A. Modhayan signs with Rashm Publishing at the Riyadh International Book Fair to release Let Me Explain California Rolls and future titles.

M.A. Modhayan signing a publishing agreement with Rashm Literary Agency during the Riyadh International Book Fair, standing beside Saleh AlHammad, CEO of Rashm.

I’m excited to announce that I’ve signed with Rashm Publishing to release my upcoming book Let Me Explain California Rolls: And Why Culture Surplus is the Future of Soft Power, along with other future titles.

Let Me Explain California Rolls is my first non-fiction work, blending nearly two decades of experience in international marketing, tourism, and cultural strategy into a fresh perspective on the idea of “culture surplus” — and how it can shape soft power and global influence.

I look forward to working with my friend Saleh AlHammad and the talented team at Rashm Publishing to bring these projects to life and spark meaningful conversations about culture’s role in shaping the world.