is a Saudi novelist, author, and brand and cultural strategist whose work explores the intersections of identity, influence, and global storytelling.

A Kellogg Executive Scholar with over eighteen years of experience in international marketing and tourism, he has shaped narratives that connect cultures and spark curiosity across continents.

In his writing, Modhayan blends sharp analysis with vivid storytelling, inviting readers to uncover the hidden forces shaping our world—whether through the lens of a California roll or the rise of cultural soft power. Let Me Explain California Rolls (And Why Culture Surplus is the Future of Soft Power) is his first non-fiction work, expanding on ideas he continues to explore in essays, talks, and future projects.

His other works include the novel KaiKa’s Songs, a lyrical and atmospheric tale set on an isolated island shrouded in myth, weaving themes of solitude, love, sacrifice, and the haunting weight of destiny.